Get Comfortable Going Live
You may have noticed a shift lately, one that has been subtly taking over all your devices and social networks.
It’s the rise of video content.
Video content is exploding and it’s easy to see when browsing your facebook feed at just how big a focus there is on pushing video content in front of users.
Whether it’s educational how-to videos or just a cat falling off a sofa in dramatic fashion. It works.
Things are ramping up now with the introduction of live video.
Live video isn’t a new thing.
Google Hangouts on Air, Periscope, Meerkat have been around for a number of years now, but never before have they been so deeply integrated into other social platforms as they are now.
Twitter now has the ability to go live directly from the app. Facebook recently introduced their “Facebook Live” feature to all users and now Instagram are slowly rolling their live feature out globally starting with the US where live videos disappear as soon as they end.
Live video gives your fans and followers a deeper insight into you or your business through raw unedited video. This sort of access creates a more transparent and authentic brand especially if it’s unusual and unscripted.
Some great examples of how your business can use live video this year are
- Q & A sessions
- Live event streaming
- Advance Product Previews
- Inside access to unseen areas – workshops, live streaming from a fishing boat.
There are endless possibilities for live video and it’s something you should keep your eye on and dive into if you want to stay in front of your audience and not be left behind.
Get to grips with live video and watch your audience engagement soar in 2017.