Dominate Local Search Rankings: Expert Tips for Keyword Research
Keyword research is an essential step in the process of optimising a local business’s website for search engines.
By identifying the keywords and phrases that potential customers are using to find businesses like yours, you can ensure that your website is seen by the right people and drive more traffic to your site.
In this guide, I’ll walk you through the process of conducting keyword research for a local business, including tools you can use and tips for making the most of your research.
Start with a brainstorming session
Before you begin your research, take some time to brainstorm a list of keywords and phrases that you think potential customers might use to find your business.
Think about the products or services you offer, as well as any unique features or selling points that your business has.
Use keyword research tools
There are several free and paid keyword research tools available online that can help you identify the most relevant keywords for your business.
Some popular options include Google Keyword Planner, SEMrush, and Ahrefs.
These tools will provide you with data on search volume, competition, and other important metrics that can help you identify the best keywords to target.
Look at your competitors
One of the best ways to identify the right keywords for your business is to look at what your competitors are doing.
Use the keyword research tools to see which keywords and phrases your competitors are ranking for, and consider incorporating those into your own strategy.
Optimise for local keywords
When it comes to local businesses, it’s important to optimise for local keywords.
This means including your city, or region in your keywords, such as “pizza delivery in Glasgow” or “best hair salon in Edinburgh.”
Use long-tail keywords
Long-tail keywords are longer and more specific phrases that are less competitive than shorter, more general keywords.
These can often drive more targeted and qualified traffic to your site.
Some examples include “best vegan pizza in Glasgow” or “haircuts for curly hair in Edinburgh”.
Incorporate keywords into your website content
Once you’ve identified the best keywords for your business, it’s important to incorporate them into your website’s content.
This includes your page titles, meta descriptions, and the body of your pages.
Make sure to use keywords in a natural and relevant way, without overstuffing or keyword stuffing.
Keep track of your progress
Finally, it’s important to keep track of your progress and make adjustments as needed.
Use web analytics tools to monitor your website’s traffic and see which keywords are driving the most visitors. Use this information to refine your strategy and continue to optimize your site for the best results.
In summary, keyword research is an important step in optimising a local business’s website for search engines.
By identifying the right keywords and phrases, incorporating them into your website’s content, and monitoring your progress, you can increase your visibility, drive more traffic to your site, and ultimately grow your business.
If you don’t have the time to do these things yourself, then perhaps I can help you. As an expert Local SEO freelancer, I’m on hand to help your business be found.