Keyword research is an essential step in the process of optimising a local business’s website for search engines. By identifying the keywords and phrases that potential customers are using to find businesses like yours, you can ensure that your website is seen by the right people and drive more traffic to your site. In this…
It’s something that a lot of people are having to deal with at the moment, so you’re definitely not alone in this situation where you’ve spent hours crafting the perfect title tag or meta description only for google to completely disregard and display something different. So what can you do about it, if anything? Recent…
So I’m back again with yet another redesign and this one aiming more towards simplicity. I think it’s probably just been over a year since I last posted on here and I always had the best of intentions of keeping this site updated with fresh content about my day to day life, but I just…
Something I’m starting to find myself doing more of in my free time is photography. Recently I upgraded from my trusty Canon 60D to the newer model, the 80D after reading this review.. It’s just something that I do for fun along with capturing the odd bit of video footage. Here’s my journey from the…
You may have noticed a shift lately, one that has been subtly taking over all your devices and social networks. It’s the rise of video content. Video content is exploding and it’s easy to see when browsing your facebook feed at just how big a focus there is on pushing video content in front of…
Long time, no blog. As you can see there’s been a little bit of an overhaul on here to get myself back into the swing of things again. It has been almost a year since I last posted on here and for no good reason other than I wasn’t motivated enough. Things have changed, I’ve…
When marketing your business online, it’s important for you to understand where your customers are coming from and which parts of your marketing campaigns are working. Essentially by finding the places where your money is being well spent and bringing in the most return, will allow you to increase the spend in the areas that are…
Content Marketing has become one of the major strategies in marketing a business online. It involves getting to know your audiences, their burning issues and then crafting content that helps to solve them. It’s a highly targeted approach to educate and convince them to use your products or services. This is where you need to demonstrate your ability to solve their…
Are you a business owner who has a website and creates content on a regular basis but just don’t seem to be seeing the benefits of it at all? You could create content to your hearts content and will more than likely get some traffic from search engines, as long as it’s well written and…
One aspect of an online marketing campaign is the use of Pay-Per-Click advertising or PPC as it can be more commonly known. The benefits of this method of promotion can be incredible in terms of profit margins for your business. Alternatively this can also have the completely opposite effect on your business. If your Adwords…