Keyword research is an essential step in the process of optimising a local business’s website for search engines. By identifying the keywords and phrases that potential customers are using to find businesses like yours, you can ensure that your website is seen by the right people and drive more traffic to your site. In this…
It’s something that a lot of people are having to deal with at the moment, so you’re definitely not alone in this situation where you’ve spent hours crafting the perfect title tag or meta description only for google to completely disregard and display something different. So what can you do about it, if anything? Recent…
Content Marketing has become one of the major strategies in marketing a business online. It involves getting to know your audiences, their burning issues and then crafting content that helps to solve them. It’s a highly targeted approach to educate and convince them to use your products or services. This is where you need to demonstrate your ability to solve their…
Are you a business owner who has a website and creates content on a regular basis but just don’t seem to be seeing the benefits of it at all? You could create content to your hearts content and will more than likely get some traffic from search engines, as long as it’s well written and…
One aspect of an online marketing campaign is the use of Pay-Per-Click advertising or PPC as it can be more commonly known. The benefits of this method of promotion can be incredible in terms of profit margins for your business. Alternatively this can also have the completely opposite effect on your business. If your Adwords…
One thing that I see far too often when it comes to running an online marketing campaign is the unnecessary use of social networking accounts. Now, you may be thinking that I have no idea what I’m talking about because your business has to be on as many social networks as possible to get yourself in…